LinkedIn Learning: Les fondements de la direction artistique

When you start working in graphic design, you quickly realize that art direction is essential in advertising, events, branding, and digital marketing. Aimed at students, new professionals, or just design-curious driven individuals, this class offers a complete immersion in this exciting and versatile profession. It covers the fundamentals: color theory, typography, composition, as well as project management and communication skills.

In order to collect more diverse experiences, I had the pleasure of interviewing: Studio Gomin (art directing studio based in South Korea), Raphaël Bluzet (French art director, motion designer), Grégory Villien (French art director, motion designer), Stefan Hürlemann (Swiss art director, typographer), and Julie Verardi (American art director).