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LinkedIn Learning: Le guide des couleurs pour le business

In this course, created for LinkedIn Learning, I talk about analyzing the market, creating a moodboard and the different colors associated with joy, love, calm, peaceful. I go through every color, and it's history: between the sacred blue, the acid green and the gold, you will learn why these colors have "clich├ęs" and why it's important to respect their signification.
At the end, I also talk about choosing a color for a brand, choosing a color palette and accessibility.

All of the researches, writing, recording and illustrations for this course are from me. You can find the course here

Clients

LinkedIn Learning

Industry

Design
Business/Marketing

Year

2022