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LinkedIn Learning: Le guide des couleurs pour le business

In this course, created for LinkedIn Learning, I talk about analyzing the market, creating a moodboard and the different colors associated with joy, love, calm and other feelings. I go through every color and their history: between the sacred blue, the acid green and the gold, you will learn why these colors have "clichés" and why it's important to respect their signification.

At the end, I also talk about choosing a color for a brand, choosing a color palette and accessibility.

All of the researches, writing, recording and illustrations for this course are from me. You can find the course here

Clients

LinkedIn Learning

Industry

Design
Business/Marketing

Year

2022

linkedin learning, couleur, business, guide des couleurs, colors, artistic direction project, lucie bourboulon
linkedin learning, couleur, business, guide des couleurs, colors, artistic direction project, lucie bourboulon
linkedin learning, couleur, business, guide des couleurs, colors, artistic direction project, lucie bourboulon
linkedin learning, couleur, business, guide des couleurs, colors, artistic direction project, lucie bourboulon
linkedin learning, couleur, business, guide des couleurs, colors, artistic direction project, lucie bourboulon
linkedin learning, couleur, business, guide des couleurs, colors, artistic direction project, lucie bourboulon
linkedin learning, couleur, business, guide des couleurs, colors, artistic direction project, lucie bourboulon